SOBELLA'S BACKGROUND

Choosing the name sobella as its product name, Wan Nur Syuhadah can be proud of the products produced under the brand including cosmetics and personal care products for women. Among the products under the Sobella brand include Sobella Honey Matte Liquid Lipstick, Sobella Fruit Liptint, Sobella Eyeshadow 2 Minutes, Sobella Wonderlove Blush and Sobella Honey Gold Serum. When asked about the challenges faced during the four years of working on the Sobella Cosmetics brand, Wan Nur Syuhada, who is more friendly with Syu, said since her brand became known and has many stockists, one of the main challenges that needs to be given special attention is to ensure that stockists under it can become entrepreneurs which is successful under its brand. Seeing the competition in the field of business intensifying, Wan Nur Syuhada always puts the Sobella Cosmetics brand one step away from competitors and becomes unique in its own way. Sobella Cosmetics must be creative and have their own way of marketing. For example, Sobella Cosmetics is the first local brand to adopt a limited edition concept in lipmatte production. This concept makes customers feel special when they have it. Sobella Cosmetics also advises on the quantity of products produced and adopts the concept of "brand exclusivity".